1997 – 1st Festival
Theme: Muju, Land of Nature
Subtheme: Birth of Fireflies, Breath of Fireflies, Joy of Fireflies, Inspiration from Fireflies
Dates: August 7–10, 1997 (4 days)
Venues: Hanpungnu Pavilion, Muju Public Stadium, Namdaecheon Stream, and Firefly Habitats